Analysis, argument, and the occasional correction. We publish when we have something specific to say rather than to hit a cadence.
We audit a lot of sites. The pattern repeats: eighteen months of content investment, no AI visibility, and a robots.txt line nobody remembers adding. The four layers we test, in the order they break.
Read article →Every concept that does real work in AI search conversations, defined plainly — each with an interactive explainer you can click through rather than a paragraph of theory.
Browse glossary →Agency blogs are overwhelmingly promotional, which makes them useless as a source and increasingly invisible to the systems they're written for. Models favour sources that explain over sources that sell.
So we publish tactics that failed, predictions that were wrong, and analysis that doesn't flatter our own service line. It's more useful to read and, pragmatically, it's what gets cited.
Everything carries a named author, and corrections are marked rather than quietly edited in.
We'll benchmark your brand against the questions your category actually gets asked, and show you who's being cited instead of you.
No commitment · 45 minutes · Immediate value
We’ll run your category’s real questions live on the call and tell you honestly whether this is worth your budget. No pitch deck.