Ranges rather than fixed prices, because scope genuinely varies — but published ranges, because you shouldn't have to sit through a discovery call to find out whether we're in your budget.
Ranges, not fixed prices, because scope genuinely varies. We quote a fixed number before any work starts — there are no variable costs or scope surprises once agreed.
A fixed-scope, one-off diagnostic with no retainer commitment. Findings report, prioritized 90-day roadmap, raw benchmark data, competitor gap map, developer-ready technical spec, and a walkthrough call.
The measurement layer without execution, for teams running their own AI SEO. Monthly tracking across six platforms with analyst commentary and full data export.
Full execution for a single brand in a moderately competitive category. Technical remediation, entity work, content restructuring, citation building, and monthly reporting.
Multi-property, multi-market, or highly contested categories. Entity reconciliation, schema governance, and unified reporting across business units.
Five factors explain nearly all the variation between a $4,000 engagement and a $25,000 one. None of them is how much we think you can afford.
How much remediation is needed before anything else works. A clean modern stack costs far less than a legacy estate with rendering problems and years of accumulated redirect chains.
A 40-page site and a 40,000-SKU catalog need different schema strategies, crawl management, and content approaches. Scale drives effort directly.
How contested your category's answers are. Displacing entrenched incumbents needs substantially more corroboration work than claiming unowned territory.
Multiple domains, regions, languages, or business units multiply entity reconciliation work and coordination overhead.
Whether your team can ship technical changes or we're handling implementation. This is often the single biggest swing factor in scope.
Regulated categories need accuracy monitoring, compliance-fit workflow, and legal review integration — real additional scope, priced accordingly.
Most agencies hide pricing to force a conversation. We'd rather you self-qualify. If $4,000 a month is out of reach, a discovery call wastes both our time, and you should know that from a web page rather than from forty-five minutes of rapport-building.
We publish ranges rather than fixed prices because the honest answer to 'what does this cost' genuinely depends on the factors above. A clean 50-page SaaS site and a multi-brand enterprise estate with fifteen years of technical debt are not the same engagement, and pretending otherwise would mean either overcharging one or underdelivering to the other.
What we commit to is a fixed number before work starts. Once scope is agreed there are no variable costs, no surprise line items, and no scope creep billed as change requests.
Standalone audits typically run in the low five figures as a fixed fee. Monitoring-only engagements start in the low four figures monthly. Full retainers generally run $4,000–$10,000 monthly for focused work and $10,000–$25,000+ for competitive or enterprise scope.
Scope is driven by technical debt, site scale, competitive intensity, number of properties, and whether we're implementing or specifying.
Retainers have a three-month minimum, because meaningful movement takes at least that long and shorter terms produce work neither of us can be proud of.
Audits and monitoring have no minimum commitment at all.
Typically yes, if you proceed within a reasonable window. We'll confirm the specifics in the audit proposal.
There's no obligation either way — a meaningful share of audit clients execute the roadmap in-house.
Paid media, social media management, web design, and general content marketing — we don't offer these at all.
Within AI SEO, third-party costs like directory fees, tooling licences, or paid research are passed through at cost and flagged in advance. Major asset development like original research studies is scoped separately.
No. AI citation outcomes depend on model behaviour we don't control, so performance pricing would either be gamed through trivial metrics or would make us reluctant to recommend slower, more durable work.
We'd rather charge for work and report honestly on results, including when results are disappointing.
Yes, and it's often sensible. Starting with an audit, or a fixed-scope technical and entity project, gives you a real basis for deciding whether a retainer is worth it.
We'd generally rather do a small engagement well than sell you scope you're not ready to use.
Agreed in advance, in writing, before any additional work happens. We don't bill for scope creep discovered after the fact.
Where an audit surfaces something materially larger than expected, we'll re-scope explicitly rather than absorbing it silently or invoicing a surprise.
Monthly in advance for retainers, 50% upfront and 50% on delivery for fixed-scope projects and audits. Enterprise engagements can be structured quarterly.
Details are set out in the engagement agreement before anything starts.
We'll benchmark your brand against the questions your category actually gets asked, and show you who's being cited instead of you.
No commitment · 45 minutes · Immediate value
We’ll run your category’s real questions live on the call and tell you honestly whether this is worth your budget. No pitch deck.