Guides

Long-form playbooks on the parts of AI visibility that are genuinely hard. Written to be worked through, not skimmed.

In preparation

Guides Publishing Soon

Each guide covers one problem properly rather than surveying everything shallowly. They'll include the diagnostic steps, the fixes, and the situations where the advice doesn't apply.

Placeholder content. Placeholder tiles. Replace with real published guides before launch, or remove the tiles and keep the page as a simple index once the first guides exist.
Technical

Auditing AI crawler access

How to test what GPTBot, ClaudeBot, and PerplexityBot actually receive from your site, per user agent.

Coming soon
Structure

Writing answer-first content

The four structural tests a page has to pass to be extractable, with before-and-after examples.

Coming soon
Entity

Building a sameAs graph

Making your brand resolvable: schema, verified profiles, and disambiguation from similar names.

Coming soon
Schema

Structured data for AI search

Which schema types matter, how to validate them, and how to stop them going stale.

Coming soon
Citations

Earning AI citations

Identifying which sources actually get retrieved for your category, and how to earn a mention there.

Coming soon
Measurement

Benchmarking AI visibility

Designing a prompt set, handling variance, and reporting honestly on noisy data.

Coming soon
How we write guides

Specific Enough to Actually Use

Most AI SEO guides restate the same general advice. We'd rather write fewer pieces that include the actual commands, the actual markup, and the specific conditions under which the advice fails.

Each guide will state who it's for and who it isn't. Advice that works for a 40-page SaaS site frequently doesn't work for a 40,000-SKU catalog, and pretending otherwise wastes your time.

Find Out Where You
Stand in AI Search

We'll benchmark your brand against the questions your category actually gets asked, and show you who's being cited instead of you.

No commitment · 45 minutes · Immediate value