Platform and model changes that genuinely affect what you should do. We skip the announcements that change nothing, which is most of them.
Each item will state what changed, whether it actually affects visibility, and what to do — including when the answer is nothing.
New user agents, changed directives, and what they mean for your robots.txt.
Coming soonWhen a platform starts searching more or less often, and how citation share moves with it.
Coming soonWhich query categories are newly affected and how zero-click exposure is shifting.
Coming soonSchema.org and platform changes that affect what's worth deploying.
Coming soonEmerging platforms worth benchmarking, and honest assessment of whether they matter yet.
Coming soonEnforcement changes affecting programmatic and AI-assisted content.
Coming soonThe AI industry generates a very high volume of announcements and a very low volume of things that should change your plan. A new model release rarely alters what makes a site retrievable.
So our filter is simple: does this change what a brand should actually do? If not, we won't cover it, however much attention it's getting elsewhere.
When something genuinely matters — a crawler policy change, a retrieval behaviour shift, an enforcement update — we'll cover it with a specific recommendation rather than a summary of the announcement.
We'll benchmark your brand against the questions your category actually gets asked, and show you who's being cited instead of you.
No commitment · 45 minutes · Immediate value